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Part of the joint BA in European Business
Administration programme of the Budapest Business School and of
the University of Lincolnshire and Humberside.
Links
(currently
inactive)
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Lecture and seminar programme
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Seminar: Product and Brand Management
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Seminar: Retailing and Wholesaling (A & B groups)
- Case studies for
assessed presentations (Seminar group A)
- Case studies for
assessed presentations (Seminar group B)
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LECTURE AND
SEMINAR PROGRAMME
Marketing 2,
Semester 4
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DATE |
LECTURE |
seminar |
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Introduction to
the Course
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Organisational
Markets
Ch 5*
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Developing and
Managing Products, Branding
Ch 7, 8
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Channels of
Distribution
Ch 10,11
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Retailing
Ch12
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Pricing
Concepts and Management
Ch 17, 18
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Services
Marketing
Ch 23
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Advertising
Publicity and Sponsorship
Ch 15
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Personal
Selling, Sales Promotion and Direct Mail
Ch 16
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Marketing
Strategy and Competition
Ch 19
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Marketing
Planning
Ch 20
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Internet
Marketing |
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International
Marketing
Ch 25 |
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Reading:
“Marketing: Concepts and Strategies” (European Edition)
by Dibb, Simkin, Pride and Ferrell
Houghton Mifflin Company, *2nd
European Edition
Subject
co-ordinator:
István Eszes Ph.D.,
“E” Building Room 220,
ieszes@kkf.hu
Consultation hours:
Wednesday, 14.00 – 15.30 , Room E220
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