Dr. Eszes István

Nappali képzés

Lectures and seminars held  in English

• Basic Marketing
• Internet alkalmazás legalább alapszintű ismerete
• angol nyelvtudás (kiadott irodalmak egy része angol)
• MS Office alkalmazási készsége
• Regisztráció a LINKEDIN közösségi oldalra és csatlakozás a tárgy csoportjához (Eszes eCommerce / eBusiness )

With the widespread diffusion of desktop computers, the Internet, and the World Wide Web over the past decade, more and more of what a modern enterprise does each day involves the movement of electronic bits of information. Bits of customer information, bits of employee information, bits of product information, and indeed, when the product is information (music, video, still imagery, news, literature, etc.), bits of the product itself.   From this vantage point, the modern enterprise is becoming ever more "digital" in terms of what it is and what it does. This course addresses the digital aspect of the enterprise and covers topics such as:      

* how to design virtual business processes that are user friendly;    

 * how to understand business models;    

* how markets change as more consumers migrate online;    

* techniques for automating business processes;    

* how to avoid channel conflict and exploit channel synergy;    

* how to foster trust in computer-mediated interaction;    

* how to securely manage the digital enterprise;    

* how to protect digital intellectual property;    

* how to operate online in an ethical manner.

• For each seminar the designated teams should prepare a written report (max. 4 pages) and a presentation (max. length 15 minutes, form: PowerPoint / Prezi or Keynote) on the given topic. Both materials should be uploaded to the CooSpace scene “e-Business” until 20 o’clock the day before the presentation. Late papers will be not accepted.

• Core literature:
  • lectures*
  • Dr. Eszes István: Digitális gazdaság, Nemzeti Tankönyvkiadó, Budapest, 2012
  • e-Business Basics*
  • An introduction to e-Business*
  • The 10 Basic Principles for e-Business*
  • additional reading indicated on the course web site
  *all the sources designated by* are downloadable from the e-Business Library at the CooSpace “e-Business scene”

Grades

The final grade comprises of three elements:
1. Seminar activity (30%)
2. Project work (20%)
3. Closed book assignment (50%)

91 – 100% - 5
81 – 90% - 4
66 – 80% - 3
51- 65% - 2
50% alatt - 1

Seminars activity (detailed description of the case studies and of the presentations available on the CooSpace)